Shop According to Your Values

AI-powered brand analysis backed by 17 public data sources. Point your camera at any product, see who really owns the brand, check the sourced facts, and see how it ranks for your own values.

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17 Verified Data Sources
13 Value Dimensions
32,543 Ownership Records
Verified facts card for Tom's of Maine: owned by Colgate-Palmolive, founder and CEO, boycott-list check, B Corp certification, company PAC check and lobbying, each with its source and date

Powerful Features for Ethical Shopping

Everything you need to make informed purchasing decisions that align with your values

Snap, Scan, Type, or Talk

Snap a photo of a product or a whole shelf, scan a barcode, type a brand name, or ask by voice. Our AI identifies the products and the brands behind them.

Verified Data Sources

Analysis backed by 17 public data sources including corporate ownership records, FEC political donations, EPA violations, OSHA safety and wage-and-hour records, the U.S. forced-labor list, boycott databases, and certifications such as B Corp, USDA Organic, and EPA Safer Choice. Every claim is tagged [VERIFIED] or [ESTIMATED], and you can switch any source off in Settings.

Guided Onboarding

Choose from 6 preset value profiles - Progressive Activist, Conservative Values, Environmentalist, Human Rights Champion, Balanced, or Custom. Or customize all 13 dimensions yourself.

13-Dimension Scoring

Political leanings, human rights, animal rights, LGBTQ+, environment, Palestine/BDS, Uyghur rights, climate action, labor rights, and more. Your score is calculated in code from each brand's stored ratings and your settings, never written by the AI, and you see where the brand ranks among the brands we've rated, scored for your values (for example, “Top 12% for your values”).

Who Really Owns It

That indie-looking brand might be Unilever. Corporate ownership chains from Wikidata, checked against our own curated ownership records for hundreds of popular brands, reveal the parent company behind the label.

Verified Facts Card

Under every analysis: facts straight from public records, such as the owner, founders and CEO, company PAC giving, lobbying, B Corp status, and boycott-list checks, each with its source and date. Built from the data itself, never from AI text.

History & Brand Tracking

Every scan is saved on your phone. Track brands you care about, keep shopping lists, and look up any brand you already checked in History without using a scan.

Smart Alternatives

Get suggestions for the same kind of product from brands that score clearly better for your values, including certified B Corps that make it. Every suggestion is a brand we have rated, and when nothing is clearly better, we say so.

Share It or Flag It

Share a result as an image card with friends. Think something is wrong? Tap “This looks wrong” and it goes to our review queue. Source citations and a confidence badge sit under every answer.

Real Data, Not Guesswork

Unlike other apps that rely on crowdsourced opinions, Defund Whatever pulls from 17 public data sources to ground every analysis in facts:

  • FEC Political Donations: Contributions by a company's own corporate PAC, from Federal Election Commission records
  • EPA Environmental Data: Facilities in violation or significant noncompliance, from EPA ECHO
  • OSHA Safety Records: Workplace safety inspections and violation history
  • DOL Wage & Hour Cases: Back wages, penalties, and child-labor findings from the U.S. Department of Labor
  • Forced Labor List: The U.S. government's UFLPA Entity List
  • Climate Targets: Validated targets from the Science Based Targets initiative
  • Palestine/BDS Database: 1,194 brands tracked by Tech for Palestine
  • B Corp Certifications: Verified social and environmental performance
  • USDA Organic: Certified organic operations from the USDA Organic Integrity Database
  • EPA Safer Choice: Products certified for safer chemical ingredients
  • EPA Green Power Partnership: Companies running on renewable electricity
  • ENERGY STAR Awards: EPA Partner of the Year recognition for energy management
  • Senate Lobbying Data: Corporate lobbying filings and spending
  • Open Food Facts: Product eco-scores and certification labels
  • Boikot.xyz: Community-curated ethical company scores
  • Wikidata Corporate Ownership: 32,543 brand-to-parent ownership chains
  • Wikidata Founders & Leadership: Who founded and runs each company

AI + Real Data = Trustworthy Results. Every score is backed by sources you can verify.

App settings: Deep Research queries 16 data sources, with a switch for each (Palestine boycott list, corporate ownership, Boikot, FEC, EPA, OSHA, B Corp, Open Food Facts, Senate lobbying, DOL Wage and Hour, UFLPA forced-labor list, SBTi climate targets, USDA Organic, EPA Safer Choice, EPA Green Power, ENERGY STAR)

How It Works

Three simple steps to ethical shopping

1

Set Your Values

Pick a preset profile or customize all 13 value dimensions. Progressive Activist? Conservative Values? Environmentalist? Moderate? You decide what matters.

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"I'm an Environmentalist"

2

Snap or Ask

Take a photo of any product, type a brand name, or just ask by voice. Our system queries 17 data sources in parallel, then feeds the verified facts to Claude AI.

Checking FEC, EPA, OSHA, BDS... (75%)

3

Get Verified Results

See your match score and where the brand ranks for your values, a Verified facts card, source citations, and better alternatives when there are any. Every claim is tagged [VERIFIED] or [ESTIMATED].

Amy's Kitchen - example match for one user [VERIFIED] Certified B Corporation (B Lab directory)
Burt's Bees - example match for one user [VERIFIED] Owned by Clorox (Wikidata)

Your Values, Your Choices

Start with a preset profile or customize everything. Defund Whatever scores brands across 13 dimensions:

  • Political Leanings: Progressive to conservative alignment
  • Human Rights: Labor practices and worker treatment
  • Animal Rights: Cruelty-free and ethical sourcing
  • LGBTQ+ Rights: Corporate support and policies
  • Environmental: Sustainability and climate action
  • Women-Owned: Supporting female entrepreneurs
  • Palestine/BDS: Boycott movement compliance
  • Uyghur Rights: Forced labor opposition
  • Congo Minerals: Conflict-free sourcing
  • Climate Action: Climate targets, fossil fuel and climate lobbying
  • Labor Rights: Union support and fair wages
  • Indigenous Rights: Land and resource sovereignty
  • Boycott Compliance: Movement participation
Customizing value sliders: political leanings, human rights, animal rights, environment

Ready to Shop Ethically?

Defund Whatever is in invite-only testing on iPhone in the United States right now. Request an invite and we’ll email you a code as spots open up.

Coming to the App Store for iPhone in the US. No Android version yet.

We use your email only to send your invite. See our Privacy Policy.

✓ Free daily scans; every feature free
✓ 17 public data sources
✓ No ads, no tracking; crash reports aren’t linked to you
✓ Source citations for every claim
Defund Whatever
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Tap to analyze product

Amy's Kitchen - 94% Match
General Mills - 67% Match
Nestle - 15% Match